The famous Hawaiian brand Maui Jim sunglasses scored a winning point by becoming a global partner of the male ATP tennis circuit.
Maui Jim announced at the ATP 500 tournament in Dubai it became the new official supplier of the ATP World Tour and Barclays World Tour Finals in London. Over a period of three years, the agreement will allow Maui Jim to enjoy global rights, as well as a presence at many tournaments sanctioned by the ATP.
“We are delighted to have joined forces with ATP as tennis is such a great fit for Maui Jim,” said Martijn Van Eerde, marketing director for Europe, “Over the years, many players, coaches and line judges have discovered the benefits of our PolarizedPlus2 lens technology to improve their views of the game. This partnership with the ATP was the logical next step.”